This company offers the possibility to all of its engineers of fulfilling their dreams. Our mission is to increase the number of engineers who can take their clients seriously. To accomplish this, we are serious in always thinking about what will put smiles on our engineers' and clients' faces; it is our vision to do so. We considered other phrases, including Making Our Clients Happy or Change the Industry, but each felt at variance with what we sought to express, and ultimately we selected Smile. It's a word that brings to mind the image of a happy face, something that just about anyone can readily envision.
To achieve this, we will need to offer more interesting systems integration and services; continue to create more interesting original products; provide training systems with ever increasing quality; cultivate influencers who are ever more appealing; further strengthen our links abroad; and create an environment where engineers are passionate. For this reason, we have set ourselves the mission of being a company that engineers are passionate about.
We also wish to create a future that will put smiles on the faces of engineers around the world.